LisaMarchese

Is The Cosmopolitan’s ‘Curious Class’ an Innovation Driver?

My Interview with Lisa Marchese -CMO- The Cosmopolitan Hotel, Las Vegas The highlight of my last day at Back End of Innovation #BEI13 was a charming chat about innovation with Lisa Marchese, Chief Marketing Officer at Las Vegas’ hottest hotel property, The Cosmopolitan Hotel. Lisa is the "ridiculously smart and creative" leader who crafted … [Read More...]

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Visiting Intuit: Design for Delight D4D #BEI13

At Back End of Innovation #BEI13, yesterday 40 of us visited Intuit’s @IntuitInc headquarters and had a delightful time discovering how Intuit thinks about innovation. Over the last five years Intuit has knitted innovation into the core fabric of the company using Intuit’s innovation driving process “Design for Delight”, aka, … [Read More...]

Is Your Innovation Strategy Box 1 or Box 2 ? : Executing Innovation

Vijay Govindarajan is a management thinker, professor, consultant and innovation rock star. Ranked 5th in The Thinkers50 ranking of 2013--Clayton Christensen another innovation visionary--was #1 this year, "VG" challenged the #BEI13 audience asking which box are developing strategy for? Box 1 = managing the present Box 2 = Selectively … [Read More...]